I was approached by Net Magazine to take part in their monthly Design Challenge along with two other designers. I was given the brief to design a website for an imaginary fast food company of my choice. The purpose of this regular feature is to put three selected designers to the test and get an inside look at their design process and outputs.
I was inspired by the lack of fresh, good quality and affordable seafood takeaway restaurants around London. The concept of Brine is simple, it is an independent takeaway with a principal focus on sustainably, incredibly fresh and great-quality seafood.
All seafood is Marine Conservation Society certified, meaning you know exactly where the fish has been sourced from and that it is entirely planet-friendly. With so few restaurants and takeaways adhering to MCS standards it is hard for the general public to do anything other than consume unsustainable produce. Brine aims to address this problem.
Given that this was a design challenge for a fictitious takeaway restaurant I had the opportunity to really have some fun with the visuals, not limited by any pre-requisites. The first thing you’ll notice is the powerful primary colour palette—reflecting the back-to-basics nature of Brine’s sustainably-sourced seafood.
The layout works as a dynamic wall of content, providing users with a variety of information in easily digestible modules. Something I really wanted to emphasise was the use of natural, good quality ingredients, so I chose to integrate photography of the raw produce into the content tiles.
My design concept for Brine was published in issue 269 (August issue) of Net magazine, in both print and digital formats. Net magazine is the largest web design publication in the UK — so as a result my project was seen by thousands of people.